the drawing
$600
5 working days
a measured teardown of the site you have now. weight, speed, task time, a contrast ledger, the keyboard path, and a list of what to fix in what order. the free check on the home page reads one page and sorts its sentences. this reads every page, and measures the things a sentence count cannot: weight, speed, task time, the keyboard path.
what is in it
- every page weighed, cold and warm, on a stated device and network
- a contrast ledger of every text and ground pair actually used
- the keyboard path walked and timed, with what breaks
- a prioritized list: what to fix first, what it costs, what it is worth
- the raw measurements, in your repository, as files
what is not
- any implementation
- a redesign
- ongoing monitoring
the sign
$3,000
5 to 6 weeks
the identity. the name treatment and the lit-name system, the color ramp with every contrast figure computed rather than estimated, the type scale, and a written book that says what to do when two rules disagree. the 1:1 pattern is drawn, signed and sent.
what is in it
- the mark in every state it needs, as flat vector
- a color ramp with a computed contrast figure for every pair
- a type scale with size, weight, leading and tracking for every role
- a written brand book, delivered as live html and as a pdf
- design tokens as json, so nothing downstream picks a color by eye
- the 1:1 pattern, printed and signed
- two review rounds
what is not
- a website
- printed collateral beyond the pattern
- naming
the sign and the building
$6,000
10 to 12 weeks
the identity above, plus the site. static, hand built, no framework and no third parties, to a weight budget published on the page and enforced by the build. you get the repository, the deploy, and the measurement file underneath all of it.
what is in it
- everything in the sign
- a static site of up to twelve pages
- a published weight budget that the build enforces
- measured accessibility: contrast ledger, keyboard path, reduced motion
- the repository, the deploy workflow and the hosting handover
- a measurement file with dates, hardware and what is still unknown
- three review rounds
what is not
- copywriting beyond editing what you have
- photography
- a cms
- ongoing retainers
the guaranteeif the delivered pages go over the published weight budget, or miss the stated speed target on the stated device, the fix is not billed. it is the only guarantee worth giving, because it is the only one that can be checked.